Source page 15 of 16
Dynamics of Differentiation
AAHA workshop votes with an editable Team 4 - LCG perspective.What won
Top 8 differentiation signals, ranked
Shares are each perspective’s own share of voice, so the two are comparable no matter how many votes either side spends. Team filters change the AAHA ranking.
Perspective 1
AAHA — the room
54 votes from 4 of 4 teamsTop 5 hold 64.8% of the attention- 1MissionImage18.5%shareNot picked by LCG
- 2ExpertiseChannel14.8%shareNot picked by LCG
- 3CredibilityPersonnel13.0%shareNot picked by LCG
- 4Symbols / BrandImage11.1%shareNot picked by LCG
- 5ReliabilityProducts7.4%shareNot picked by LCG
- 6Customer ConsultingServices5.6%shareNot picked by LCG
- 7Methodology or ProcessServices5.6%shareNot picked by LCG
- 8SafetyProducts3.7%shareNot picked by LCG
Perspective 2
Team 4 - LCG
0 of 54 votes allocatedNo LCG votes yet. Open the Team 4 - LCG form below to cast them.
Compare
All 35 signals, both perspectives
35 of 35 signals
| Signal | Group | AAHA | Team 4 - LCG | Gap | Room vote |
|---|---|---|---|---|---|
| MissionAAHA #1 | Image | 18.5% | 0.0% | −18.5pp | |
| ExpertiseAAHA #2 | Channel | 14.8% | 0.0% | −14.8pp | |
| CredibilityAAHA #3 | Personnel | 13.0% | 0.0% | −13.0pp | |
| Symbols / BrandAAHA #4 | Image | 11.1% | 0.0% | −11.1pp | |
| ReliabilityAAHA #5 | Products | 7.4% | 0.0% | −7.4pp | |
| Customer ConsultingAAHA #6 | Services | 5.6% | 0.0% | −5.6pp | |
| Methodology or ProcessAAHA #7 | Services | 5.6% | 0.0% | −5.6pp | |
| SafetyAAHA #8 | Products | 3.7% | 0.0% | −3.7pp | |
| DeliveryAAHA #9 | Services | 3.7% | 0.0% | −3.7pp | |
| Customer TrainingAAHA #10 | Services | 3.7% | 0.0% | −3.7pp | |
| EventsAAHA #11 | Image | 3.7% | 0.0% | −3.7pp | |
| FormAAHA #12 | Products | 1.9% | 0.0% | −1.9pp | |
| PerformanceAAHA #13 | Products | 1.9% | 0.0% | −1.9pp | |
| Personalized ProductsAAHA #14 | Services | 1.9% | 0.0% | −1.9pp | |
| CompetenceAAHA #15 | Personnel | 1.9% | 0.0% | −1.9pp | |
| CommunicationAAHA #16 | Personnel | 1.9% | 0.0% | −1.9pp | |
| Features | Products | 0.0% | 0.0% | — | |
| Conformance | Products | 0.0% | 0.0% | — | |
| Durability | Products | 0.0% | 0.0% | — | |
| Repair-ability | Products | 0.0% | 0.0% | — | |
| Style | Products | 0.0% | 0.0% | — | |
| Design | Products | 0.0% | 0.0% | — | |
| Packaging | Products | 0.0% | 0.0% | — | |
| Ordering Ease | Services | 0.0% | 0.0% | — | |
| Installation | Services | 0.0% | 0.0% | — | |
| Maintenance / Repair | Services | 0.0% | 0.0% | — | |
| Breadth of Products / Services | Services | 0.0% | 0.0% | — | |
| Custom Design | Services | 0.0% | 0.0% | — | |
| Courtesy | Personnel | 0.0% | 0.0% | — | |
| Reliability | Personnel | 0.0% | 0.0% | — | |
| Responsiveness | Personnel | 0.0% | 0.0% | — | |
| Coverage | Channel | 0.0% | 0.0% | — | |
| Performance | Channel | 0.0% | 0.0% | — | |
| Media | Image | 0.0% | 0.0% | — | |
| Atmosphere | Image | 0.0% | 0.0% | — |