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Innovation Hub

Engagement Journey · Workshop Story

Workshop Story

Source-locked to AAHA Portfolio Decision Experience · Build 2026.08.04.011

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The Ten Types of Innovation

The most successful business models combine new ways of making money with innovative, great customer experiences.
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Configuration

Profit Model

The way in which you make money

Configuration

Network

Connections with others to create value

Configuration

Structure

Alignment of your talent and assets

Configuration

Process

Signature or superior methods for doing your work

Offering

Product Performance

Distinguishing features and functionality

Offering

Product System

Complementary products and services

Experience

Service

Support and enhancements that surround your offerings

Experience

Channel

How your offerings are delivered to customers and users

Experience

Brand

Representation of your offerings and business

Experience

Customer Engagement

Distinctive interactions you foster

Source: Doblin; Larry Keeley, Ryan Pikkel, Brian Quinn, and Helen Walters, Ten Types of Innovation: The Discipline of Building Breakthroughs.

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