Easy Win
High ease · high impact
20
Big Bet
Low ease · high impact
5
Incremental
High ease · low impact
1
Money Pit
Low ease · low impact
5
Big Bet Easy Win
Money Pit Incremental
Bubble size reflects FY2031 target revenue at the vertical level. Scores from the approved score set (1–10 scale); quadrant boundary at 5. 31 of 31 scored canvases shown.
Needs scoring
2027 Service Offerings awaiting decision-criteria scores These 60 offerings have not been scored and do not appear in the matrix. Unscored values are NULL — never zero — and receive no rank until scores are approved.
N01 · Targeted DMA TV with AAHA KOL Media, Advertising & Sponsorships · Needs annual units N02 · Microchip lookup buyout Media, Advertising & Sponsorships · Needs annual units N03 · Pet owner podcast Media, Advertising & Sponsorships · Needs annual units N04 · Moments That Matter e-blast Media, Advertising & Sponsorships · Needs annual units N05 · iHeart DMA video nuggets Media, Advertising & Sponsorships · Needs annual units N06 · Pet owner focus groups Data, Benchmarking & Insights · Needs annual units N07 · Pet owner webinars Learning, Credentials & Student Pipeline · Needs annual units N08 · YouTube update Media, Advertising & Sponsorships · Needs annual units N09 · PetSmart handouts Media, Advertising & Sponsorships · Needs annual units N10 · AKC co-op Media, Advertising & Sponsorships · Needs price N11 · Hot-product videos Media, Advertising & Sponsorships · Needs annual units N12 · Pet owner surveys Data, Benchmarking & Insights · Needs annual units N13 · Tree of Giving Learning, Credentials & Student Pipeline · Needs annual units N14 · Sponsor student to AAHA Con Learning, Credentials & Student Pipeline · Needs annual units N15 · University training partnership Learning, Credentials & Student Pipeline · Needs annual units N16 · Lunch-and-learn bundles Learning, Credentials & Student Pipeline · Needs annual units N17 · Waiting Room Media Network Media, Advertising & Sponsorships · Needs annual units N18 · Ask an AAHA Vet Media, Advertising & Sponsorships · Needs annual units N19 · Regional dinners Events & Conferences · Needs annual units N20 · Disease / Trends buyout Media, Advertising & Sponsorships · Needs annual units N21 · Veterinary podcast Media, Advertising & Sponsorships · Needs annual units N22 · Veterinary webinars Learning, Credentials & Student Pipeline · Needs annual units N23 · Educational e-blasts Media, Advertising & Sponsorships · Needs annual units N24 · Veterinary focus groups Data, Benchmarking & Insights · Needs annual units N25 · JMPP Media, Advertising & Sponsorships · Needs price N26 · Hot-product videos Media, Advertising & Sponsorships · Needs annual units N27 · Sponsored member surveys Data, Benchmarking & Insights · Needs annual units N28 · KOL board Data, Benchmarking & Insights · Needs annual units N29 · Workforce recruitment and retention package Workforce & Career Solutions · Needs price N30 · Annual guideline sponsorship Media, Advertising & Sponsorships · Needs annual units N31 · Guideline toolkits Learning, Credentials & Student Pipeline · Needs annual units N32 · Mini Guides Learning, Credentials & Student Pipeline · Needs annual units N33 · White papers Media, Advertising & Sponsorships · Needs annual units N34 · LMS certificates Learning, Credentials & Student Pipeline · Needs annual units N35 · Guideline page buyout Media, Advertising & Sponsorships · Needs annual units N36 · Guideline training Learning, Credentials & Student Pipeline · Needs annual units N37 · LinkedIn blurbs Media, Advertising & Sponsorships · Needs annual units N38 · Backlinks Media, Advertising & Sponsorships · Needs annual units N39 · Audiobook Learning, Credentials & Student Pipeline · Needs annual units N40 · Guidelines app Software, AI & Professional Services · Needs annual units N41 · Screenings Learning, Credentials & Student Pipeline · Needs annual units N42 · Translations Learning, Credentials & Student Pipeline · Needs annual units N43 · Speaker sponsors Events & Conferences · Needs annual units N44 · Behavioral Guideline Roundtable Events & Conferences · Needs annual units N45 · AAHA Connected Events & Conferences · Needs annual units N46 · Reception Events & Conferences · Needs annual units N47 · Entertainment Events & Conferences · Needs annual units N48 · Pet owner fair Events & Conferences · Needs price N49 · Booth Events & Conferences · Needs price N50 · 3 on the Floor Events & Conferences · Needs annual units N51 · Speaker dinner Events & Conferences · Needs annual units N52 · AAHA Live Events & Conferences · Needs annual units N53 · Certificate Events & Conferences · Needs annual units N54 · Student mixers / certificates Events & Conferences · Needs annual units N55 · Business symposium Events & Conferences · Needs annual units N56 · Pet-owner show sessions Events & Conferences · Needs annual units N57 · Milestone Moments journey Media, Advertising & Sponsorships · Needs annual units N58 · First Day Kit – presenting sponsor Media, Advertising & Sponsorships · Needs annual units N59 · First Day Kit – category slot Media, Advertising & Sponsorships · Needs annual units N60 · End-of-life support hub Media, Advertising & Sponsorships · Needs annual units
Business Model