Workshop Objectives

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Five objectives for the AAHA innovation workshop.

03/16

Map pain points and core motivations across pet owners, hospital operators, veterinarians, and industry partners.

Audit and leverage unique advantages including member trust, proprietary data platforms, and operational infrastructure.

Apply human-centered design principles to ideate scalable new revenue streams, services, and business models.

Evaluate concepts using rigorous decision criteria focused on feasibility, ecosystem value, and financial impact.

Develop a cohesive, collaborative, and actionable plan to execute the most promising value creation opportunities.