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Engagement Journey · Workshop Story

Workshop Story

Source-locked to AAHA Portfolio Decision Experience · Build 2026.08.04.011

Source page 6 of 16

From Workshop to Portfolio

Eight connected activities moved the room from stakeholder evidence to a scored portfolio.
06/16
  1. 01

    Empathy + Ecosystem

    Surface stakeholder pains, motivations, jobs, and dependencies.

  2. 02

    Dynamics of Differentiation

    Exercise 4 tested where AAHA has a credible and defensible right to win.

  3. 03

    SWOT + TOWS

    Exercise 5 connected strengths, weaknesses, market forces, and action postures.

  4. 04

    Solution Ideation

    Generate offerings, experiences, partnerships, and new value models.

  5. 05

    Strategic Asset Mapping

    After lunch, connect ideas to AAHA capabilities, assets, and credible advantages.

  6. 06

    Decision Criteria

    Define the 6 + 6 criteria used to compare impact and implementation readiness.

  7. 07

    Opportunity Canvases

    Convert insight into a named stakeholder, offer, delivery path, and value case.

  8. 08

    Voting + Portfolio

    Preserve room votes, apply transparent scoring, and locate each canvas in the portfolio.

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